Thursday 28 February 2013

M.A.C: Archie’s Girls


M.A.C is no stranger to quirky collaborations and the brand certainly knows how to do them well. Past partners have seen the likes of BarbieLiberty of London and more recently, Wonder Woman. Following the comic book theme, M.A.C’s latest collection is inspired by Archie’s Girls – namely Betty and Veronica who are rivals, besties and involved in an enduring love triangle with Archie – it’s tough being a girl...but gorgeous make-up helps.

The two distinct colour collections are named after the two ladies – sugar-sweet peach and bubblegum pink personifies the wholesome blonde-next-door Betty, evoking soft, innocent sexiness. Spoilt rich girl Veronica meanwhile offers a “deep and seductive” colour palette of dark berry and blackened plum – as bold and daring as the dark-haired diva herself. The make-up collection covers everything you would need to doll yourself up with, from creamy lipsticks and pearly powders to make-up brush sets with packaging showered with hearts and the characters’ faces. So, which one are you? 



Archie's Girls Veronica Ronnie Red Lipstick £15.50


Archie's Girls Betty Lucky in Love Pigment £18.00


Archie's Girls Betty Optimum Black Opulash £15.50


Archie's Girls Veronica's Blush Pearmatte Face Powder £21.50


The collection is currently available exclusively in Selfridges but will become available nationwide in M.A.C stores from March.

Prices start from £11.


Images: M.A.C

My piece above is published on www.theglassmagazine.com where I regularly contribute.

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