Scandis really know how to do things well. On second thoughts, well is a bit of an understatement – more like tick-all-the-boxes well – and things referring to fashion. Causing a stir in the fashion industry since last autumn – and quite rightly so – H&M’s new brand & Other Stories has finally opened its doors in London. Synonymous with the best of fashion, the store is well-situated in a listed building on Regent Street – the perfect place to start sharing their stories.
With offerings of shoes, bags, accessories, beauty and ready-to-wear designed by ateliers in Paris and Stockholm, women with a love for fashion are able create their own style with pieces that reflect their personality. A defining factor for & Other Stories is their strong emphasis on a woman’s look as part of a bigger picture, hence a strong beauty and lingerie destination areas as these are the first and final touches that make a women feel confident in her style.
From masculine tailoring to feminine chic, carefully selected materials are key ingredients in every piece in order to create lasting wardrobe treasures, all with us ladies in mind so that we can build our own stories to share with the rest of the world.
The Lake & Stars Jumpsuit £65
Tailored Shorts £39
Open Back Dress £55
Beauty destination at Regent Street store
Bat For Lashes DJing at the launch night
For more information take a look at their website www.stories.com
My piece above is published on www.theglassmagazine.com where I regularly contribute.